DBE Launching Content Marketing Program for Parmigiano Reggiano in the US

DBE Launching Content Marketing Program for Parmigiano Reggiano in the US

Plainsboro, NJ (PRWEB) February 15, 2012

Digital Brand Expressions (DBE) announced today its strategic partnership with Good Food Creative, Inc., a food marketing company based in Syracuse, New York, to promote to Americans the unique benefits of eating Parmigiano Reggiano, the Parmesan cheese from Parma, Italy.

Parmigiano Reggiano is a protected product of origin and the only Parmesan cheese recognized by the European Union. Good Food Creative and DBE, working with 2ndNature, an interactive design studio, also of Syracuse, which is developing the American website, Parmesan.com, will be helping Americans to understand and embrace the unique benefits of Parmesan cheese from Italy through an integrated set of digital marketing initiatives that heavily leverage content marketing strategies for attracting and engaging Americans in the dialogue. The team of Good Food Creative, 2ndNature, and DBE was selected over other global marketing communications teams for this assignment.

Like the artisan farmers who produce Parmigiano Reggiano, Good Food Creative is dedicated to ensuring that people understand the superiority of Parmesan cheese. Its president, Nancy Radke, is a Certified Culinary Professional (CCP) as well as the Director of the US Information Office for the Parmigiano-Reggiano Consorzio. She has lived in Italy, conducted culinary classes there and in the US, and has published an Italian food newsletter Ciao, the Definitive Italian Food Newsletter ™. Her company provides services to a number of projects funded by the Italian government and the European Union to promote European products, in addition to the work it does for Parmesan cheese.

“Since the time of Thomas Jefferson, Americans have been importing Parmesan cheese from Italy. This historic cheese has come to be known throughout the world as Parmigiano Reggiano and it is an essential ingredient to all great Italian dishes,” said Nancy Radke. “We are looking forward to working with DBE, whose expertise in web and social media marketing will help everyone better know the origins of Parmesan and how it can make their recipes for classics, like Eggplant and Chicken Parmesan, sing.”

“Working with Good Food Creative and 2ndNature is a wonderful opportunity for DBE to help a very important brand re-establish its uniqueness with Americans and educate them about its health properties,” said Veronica Fielding, CEO of Digital Brand Expressions. She added, “It’s truly delicious and its texture and properties are a delight. The more we learn about Parmigiano Reggiano here at DBE, the more excited we are to spread the word through our content marketing programs.”

For immediate information about Parmigiano Reggiano, please visit: http://www.parmigianoreggiano.com.

To see the new website designed for the American market, visit http://www.Parmesan.com and watch Facebook, Twitter, and YouTube for interactive opportunities to learn more and share your experiences with Parmigiano Reggiano.

2ndNature is a multi-disciplinary design studio that specializes in interface design and motion graphics for interactive and digital media. The company designs and develops international level corporate websites, mobile device applications for Android and iOS, 3D modeling and animation, graphical user-interfaces (GUI), multimedia/motion graphic presentations, interactive touch-screen kiosks and sound design for broadcast and interactive media.

Good Food Creative regularly works on projects funded by the Italian government and the European Union to help promote European products with Protected Designation of Origin.

Digital Brand Expressions helps businesses to be found faster on the Web and to be more actively engaged with stakeholders than their competition. Through an integrated suite of content marketing services, which typically includes search engine optimization, pay-per-click advertising, and social media marketing, DBE helps ensure that its clients are visible on the Web when and where people are searching for the solutions they provide. The company’s clients include corporate giants, emerging markets players and savvy start-ups.

Media Contact:

Ms. Lauren Doran




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